WEETU ZOO WALKS THE WICKER

WEETU is the go to for innovation in design... but converge the talents of our WEETUzoo and we go beyond that of a typical design studio. When posed with the challenge of submitting an RFQ for our local Wicker Park-Bucktown Chamber of Commerce marketing campaign, we opened the zoo cages and formed the perfect WEETUzoo team. With our award winning marketing, film, editing, sound, graphics and photography team we strapped on our sneakers and hit the streets to explore all that the neighborhoods have to offer. After 36 hours, a half dozen falafel sandwiches, miles of walking the streets and climbing buildings, we put together this little snipit of entertainment to highlight a fraction of what Wicker Park and Bucktown have to offer. Click and enjoy... and if you're in the hood be sure to stop by the stoop for a cold one. 

(hold out for the timelapse at the end)

More Than Loud

My friend Billy makes guitars. Real Guitars. Loud Guitars. Guitars that scare parents. Builds 'em by hand from the ground up. And his signature sound comes from pickups he winds - yep, by hand - on a spindle he conjured out of an old fan motor. Not much gets done by hand start-to-finish any more. In our modern every day world, we pretty much expect something to be processed with automation somewhere along the line, whether it's our cell phone calls or the cheese on our sandwich. 

Not here. 

To a craftsman, "by hand" means "repeatable", but not "duplicate". Born of a common parent, each of these guitars grows into what is essentially a solo performance. Billy and I get together to jam weekly, and occasionally I bring the camera along to see what he's cooking on. 

Turn it up...

It's just not that serious

Hey everybody- we made it! It's Friday. Let's take a moment to realize that it's just not that serious. Your cranky boss, your overdue bills, your muffin-top, your parking tickets... weetu says throw 'em to the wind. Take a moment to appreciate the positives, take your pals out for chik'n wings at Chili's (or however you roll) – and call your mom on Sunday.

Adolfo sent in this link this morning about tape babies and it made me happy. Of course, this is coming from somebody who wishes my legacy was being the one who came up with the traveling gnome idea. Check out these artists who don't seem to take themselves too seriously: 

http://www.xmarkjenkinsx.com/storker.html

Die Eierlegende Wollmichsau - Best of German Design Part Zwei

Pronounced "aye-legken-deh fohl-milsh-zow" It means egg-laying-wool-producing-milkable-pork! This word came up as the german equivalent of the whore/housewife concept. And yes, that conversation was weird. This (so far) mythical beast (!) Is supposed to be/do everything.

Anyway, next to Beer-Bike (see earlier post), this is my favorite german design.