PARTY LIKE IT'S THE APOCAWEETU

New era? New weetu. Wee're making this year count just in case it's the end as wee know it. Best to all of you as we apocaweetu to the finish line (in case the Mayan's have it right). Peace, Happiness + stay tuned for some Fun.

"Work like you don't need money, love like you've never been hurt, and dance like no one's watching."

- Unknown

My only Tattoo

Flash back fun of 2011- During a holiday stay at the Hard Rock Hotel, weetu Carly discovered her carpet on the floor. Well, not "her's" per se, but a collection she and Kevin designed for Durkan Commercial (part of The Mohawk Group) a few years back. Part of the "body" collection, this particular pattern called "tattoo" (for obvious reasons) was notably one of Durkan's top sellers the year it was released (or so we were told).

What was not expected was how the pattern would be motifified (new word) all over the room. The repeated tattoo pattern was extracted for pillow adornment, as well as into a giant wall graphic.


It can be assumed that a similar pattern has been utilized for tramp stamps all over the world... so perhaps not falling under any trademarks or copyright law... so we'll just take it as flattery. Glad it worked out for the room designers of the Hard Rock Hotel. It looked pretty "hot" (Paris Hilton circa 2003).

the fanciest printer stand in america

Did you know that Tyler made furniture? Neither did he. It only took nine grueling months (perhaps a slight exaggeration), but he finally finished his very own printer stand project. "It is now triumphantly holding up my printers and a variety of other print type things. Thanks to the gang for helping me out with it and for the use of the weetuwerks™ Fabrication Lounge!" states Mallory.


If you like what you see- Tyler is taking orders and they will definitely reach you by Christmas (2012). Currently he has a sale going on of only $3989.72 (shipping not included). Stay tuned for more fun coming out of the weetuwerks™ Fabrication Lounge.

DBD in the news

Some additional coverage for DIFFA's DBD and our installation.

Thanks Chicago Pride!

Apologies to the weetuzoo for being singled out as a husband and wife team. They were clearly standing near the table at the time, but we all know that there is more wee than tu.

Video Backdrop for DBD

Video Backdrop for DBD/weetu/ERG from weeTV on Vimeo.

Well what's a project if you can't get everyone involved?? Here is a backdrop video that was created for weetu/ERG's Dine by Design booth last weekend. Thank you to Tyler "Sticks" Mallory, videographer, and Martin Nelson, editor for helping put this all together.

Special thanks to the actors: Renate Martin, Daniel Knobloch, Fawzia Mirza (website) and Michael Bever.

wee dined, wee designed- but not in that order

weetu and ERG International teamed up for a reflective collaboration at this years Design Industries Foundation Fighting AIDS (DIFFA) Dining By Design Chicago Benefit at the Merchandise Mart (November 3–5, 2011). This weekend long event included a cocktail party, public/student viewing and a gala dinner.

This seamless partnership resulted in a highly celebrated design that not only integrated ERG's manufacturing capabilities, but multiple talents from the weetu zoo. "Our main objective was to not only create a unique experience, but also tie into DIFFA's mission", states weetu Carly.

The concept:

From Narcissus’s doomed love of his own reflection to the mirror veiling tradition in preventing the recently departed from staying on earth to Hitchcock’s complex set of infinitely reflecting mirrors in the mother's bedroom of “Psycho,” the mirror has long been a symbolic element of self-reflective searching into one’s inner psyche and at times other worldly realms.

weetu/ERG’s Dining by Design concept utilized a canopy of reflective surfaces to create an environment of altered perspectives, thus reinforcing the shifting views of people living positive and our society’s ever changing perception of AIDS.

The video projected (created by weetu zoo's Tyler, Jorge and Martin) was to give the impression of hiding in one's medicine cabinet, watching as individuals prepare themselves for the outside world. (Thanks to actors Michael Bever, Daniel Knobloch, Renate Martin and Fawzia Mirza-You guys rocked!)

Also thanks to Claudia Peebles for bringing ERG & weetu together; Rode Bros for lending the gorgeous flooring and all the weetu peeps for continued collaboration, play and enthusiasm.

For more info on the event and to view other fantastic designs, check out online coverage by BizBash and Chicago Shopping.

(all weetu photos by Tyler Mallory Photography - copyright 2011)

happy halloweetu

Busted! Our own Mr. Mallory has been caught moonlighting as a zombie hottie in his after hours, working the local cemeteries. Thanks to big brother (Facebook) his dirty little secret has been discovered... just in time to celebrate one of our favorite holidays! Blue steel!

(Dave Rentauskas Photography, Hair & Makeup: Jennifer Brown, Wardrobe Styling: Rachel Clapp, Photo Assistants: Joe Beccera, Andrew Lawrence, Retouching: Sarah Crump, Zombie: Tyler Mallory)

DRIVEN BY DESIGN

The avant gardener strikes again in the current issue of Michigan Avenue Magazine. The magazine approached weetu at this year's Guerrilla Truck show where they interviewed Jorge about our latest weetree wall creation. Aside from the walls looking stunning, we were also amazed at Jorge's modeling skills and matching green shoes.

New concepts are in the works, so this won't be the last blurb about weetree walls. Check 'em out!

Benchmade in North Carolina

Grab your latest Crate & Barrel catalog. I was happy to get an assignment from Crate & Barrel to go to their furniture production facilities in Hickory, North Carolina and spend a few days exploring how furniture gets made by hand. Let me tell you, making a couch by hand is not easy! Have a look on page 14.

Tyler

Guerrilla ReCap

Finally a truck show with no rain! Thank you sky! The 7th Annual Truck Show had an amazing turn out and lots of talented designers and artists. It was such a blast to be a part of it all that we were able to forget all the blood, sweat and tears that went into getting there. The atmosphere carried an energetic vibe and lots of positivity. Weetu's weeinvent truck was proud to host a steady stream of traffic. Thanks to everybody who came out and the support from afar for those who couldn't make it.

Scroll down to check out some images from the event:

These were a big hit... Fük’n Frok’n digitally printed bed sheets.

Showing some process behind the Weetree Illuminated Vertical Gardens- prototypes and patterns

weetu's Diamond Plant-Lamp - The first prototype in a collection of flat-packed, snap assembly, dual-function home decor.

weetu even designed their own froks for the event, all with hidden zippers and pockets. Carly's frok is also equipped with safety yellow and a big hoodie in preparation for rain.

Jorge in his weetee. Carly, Carmen and Zoe in the Fük’n Frok’n house froks.

The weeinevent truck after the sun went down.

Thanks to Morlen Sinoway, DIFFA and all the event sponsors - including Ravinia who sponsored our truck! Great job weetuzoo!