Tuesday, February 7, 2012

Let's Get Cultural, Cultural


Weetu to Lead Marketing Campaign for Chicago Cultural Plan Initiative
Branding and Social Media Campaigns to Begin in February

Weetu will helm the social media and marketing outreach for the Chicago Cultural Plan 2012. As the communications component of the City of Chicago’s selected planning team led by Lord Cultural Resources, weetu’s role will be to develop an overall branding campaign to be implemented across social media and traditional marketing channels.

In partnership with Chicago’s Department of Cultural Affairs and Special Events, this plan will deliver a set of recommended initiatives that support the Chicago arts and promote its economic growth while enhancing the city’s reputation as a global cultural destination.

“Weetu is proud to be part of this historical initiative. It’s not often that one gets the opportunity to help shape a great city’s cultural future,” said Carly Cannell, President of weetu. “Our approach throughout this campaign will be in the spirit of Burnham’s ‘make no small plans.’ We want our communications effort to challenge Chicagoans to dream big and take ownership of this cultural plan.”

“We are honored to be working with weetu on this project. Weetu's innovative approach, principles of inclusive public engagement, and leading-edge design emulate the elements we wish to reflect in Chicago's cultural plan,” said Orit Sarfaty, Project Lead for Lord Team.

Gail Lord, co-president of Lord Cultural Resources added, “Chicago is one of the world's leading cultural cities and so we are truly honored to be working with City leadership to plan its even greater cultural future.”

As its first two orders of business, weetu has developed and launched both an overall campaign brand and the social media hub that can be found at www.chicagoculturalplan2012.com.

About Weetu
weetu is a Chicago-based design collaborative specializing in interiors, architecture, marketing and branding. Founded in 2007 on a model of inventiveness, weetu brings together seasoned creative leaders from multiple disciplines and backgrounds to generate new methods, ideas and products as real solutions for real problems. Core to its design is the concept of “collaborative play” fueling weetu’s overall environment and creative processes. It is through this hands-on approach that weetu’s design teams are encouraged to explore ideas and inspirations free of construct or limitations.

weetu – reinventing innovation

For additional information on weetu please visit www.goweetu.com, e-mail at info@goweetu.com, call (312) 624-9592. Follow us on Twitter @weetu.

About Lord Cultural Resources
For more information on Lord Cultural Resources, please visit their website at www.lord.ca.

About the Department of Cultural Affairs and Special Events (DCASE)
For more information visit www.explorechicago.org/DCASE.

Cultural Plan Social Media Links
Main Website
Twitter @ChiCulturalPlan


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