Wednesday, May 16, 2012



Kevin Estrada to Helm Architecture Services Out of NYC

Chicago-based design firm, weetu, announces the opening of its New York office. Headed by Kevin Estrada, a NY-based architect who has worked with Studios Architecture, Asymptote, and, most recently,  D’Apostrophe Design; the office is located in the city’s historic Garment District.

“This is a significant step for weetu. Not only are we now represented in two of the most architecturally rich cities in the world, but we also bring on board an innovative and experienced leader to help build out weetu’s presence.” said Carly Cannell, President of weetu. “As a long-time weetu collaborator, Kevin always embodies a strong vision and astute sense of design. It will be such a value to now have his leadership with us full-time.”

“Joining weetu was an easy decision for me. Their creativity and approach to all their projects reflects thoughtful and progressive design, ” said Kevin Estrada. “And, having the opportunity to, add an architectural component as an extension of weetu’s brand, is something I look forward to. I’ve collaborated with them over the years and they are a forward-thinking group.”

weetu will continue to be headquartered in Chicago housing the company’s day-to-day operations, branding, marketing, and product development divisions. Kevin Estrada will be at the forefront for the architectural divisions of both the New York and the Chicago offices.

About Weetu
weetu is a Chicago-based design firm specializing in architecture and branding. Founded in 2007 on a model of inventiveness, weetu brings together seasoned creative leaders from multiple disciplines and backgrounds to generate new methods, ideas and products as real solutions for real problems. Core to its design is the concept of “collaborative play” fueling weetu’s overall environments and creative processes. It is through this hands-on approach that weetu’s design teams are encouraged to explore ideas and inspirations free of construct or limitations. 

For additional information on weetu please visit, e-mail at, call (312) 624-9592. Follow us on Twitter @weetu


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