Keeping the Fun in Function?
FOR IMMEDIATE RELEASE
WEETU ARCHITECTS & DESIGNERS REVEAL X4 PRODUCT EXPLORATIONS AT THE GUERRILLA TRUCK SHOW
WHAT
4 new products: same shapes, 4 scales, 4 functions
Fingerscapes: For Protection
Deskscapes: For Organization
Plantscapes: For Illumination
Tentscapes: For Habitation
WHEN
June 11, 2013 5:30PM
WHO
WHERE
HOW
weetu will unveil four new product concepts in the “WEEINVENT” truck.
weetu's x4 collection was inspired by Eames "Power of 10", combined with the desire to bring more small scale architecture into the working environment. The first prototypes were designed by hand, as analogue paper forms with no predetermined scale. The groups were then translated digitally where weetu played with multiple scales, deciding on 4 to provide various functions: to be worn on the body (fingerscape), organize a tabletop (deskscape), illuminate an interior environment (plantscape), and to be inhabited (tentscape).
Each piece in the x4 collection is designed to perform autonomously or as part of a community of similar multiples. The groupings can be explored in solid or translucent materials, as well as different material effects. In addition to varying functions, each product line was fabricated differently. “This is the first round of prototypes”, says weetu founder and chief creative officer, Carly Cannell, “the team has worked very hard to explore the best materiality and fabrication processes for each X4 Product. I look forward to a brass set of X1 so I can be vicious and stylish”.
X3 is the newest "Plant-Lamp" in a collection of flat-pack, snap-together, dual-function home accessories.
For more information about new weetu products, visit us on June 11th at www.goweetu.com/weeinvent
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About weetu
weetu is a design firm specializing in architecture and branding with offices in Chicago and New York. Since its founding in 2007, weetu has worked across disciplinary boundaries – bringing together experienced creative professionals from distinct backgrounds – to generate new methods, ideas and products as real solutions for real problems.
Inventive solutions are developed through a design process revolving around the concept of “collaborative play.” It is through this hands-on approach that weetu's skilled teams are able to envision and explore ideas free of construct or limitation, while still grounding their work in the expertise derived from years spent within their respective fields.
For additional information on weetu please visit www.goweetu.com, e-mail at info@goweetu.com, call (312) 624-9592. Follow us on Twitter @weetu.
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