WEEINVENT X4: GUERRILLA TRUCK SHOW 2013

On June 11th, 2013 the WEEINVENT TRUCK is back in action at the 9th Annual Guerrilla Truck Show!  weetu architects + designers reveal a new product line named"X4", a collection of "scalar explorations"of form[s]: same shapes, 4 scales, 4 functions.

"Come for the hotties, stay for the scalars", exclaims Kevin Estrada, weetu's Director of Architecture.

That's really all we can say for now.

For more information about weetuʼs new products, visit us on June 11th at www.goweetu.com/weeinvent

About the 9th Annual Guerrilla Truck Show:
The Event takes place at the corner of Aberdeen and Fulton on June 11th, between 5:30pm and 9:30pm. 

wee want shoes

Store Exterior in Soho

 weetu, in collaboration with Armand Graham Architecture, was invited to create a proposal for a new prototype boutique shop for an athletic shoe company.  The request was to infuse the store with local relevant context [Soho, NYC], as well as to accomodate their existing brand standards. The design translated aspects from the logo into 3 dimensional forms that functions as interior spaces for the displaying of product.  A large glass wall incorporates a visual history of the company, as well as a touch screen area that invites customers to interact with a runners network to share information, experiences and training regimens with other remote users.  Inspired by the locale of Soho, we developed a concept that allows the boutique to host and participate in the Manhattan cultural and athletic scene alike.

View of Retail Display from Entrance

Localization Art Installation Zone and Interactive Touch Screen

View Towards Shoe Testing Area and Dressing Rooms

weetu thousand thirteen

Entering into weetu’s sssixth year, it is no surprise that it happens to coincide with the year of the snake. The Snake is the most complex force in the 12-year zodiac cycle and as history tells us the Snake Year is anything but tranquil. 

So after a year that saw the opening of weetu’s NY office extending it’s architectural reach; selection to help lead Chicago into its cultural future; the creation and launch of national message, brand and ad campaigns for some the largest non-profit organizations, the birth of a global design collaboration with Berlin’s own DesignProvocation and the release of weetu’s flatpack “plantlamp” product, 2013 is primed to be a year full of energized projects and inspired accomplishments.

So in other words it’s always best to keep your eye on the snake and, of course, weetu.

WEETU OPENS DOORS OF MANHATTAN STUDIO

FOR IMMEDIATE RELEASE


Kevin Estrada to Helm Architecture Services Out of NYC


Chicago-based design firm, weetu, announces the opening of its New York office. Headed by Kevin Estrada, a NY-based architect who has worked with Studios Architecture, Asymptote, and, most recently,  D’Apostrophe Design; the office is located in the city’s historic Garment District.

“This is a significant step for weetu. Not only are we now represented in two of the most architecturally rich cities in the world, but we also bring on board an innovative and experienced leader to help build out weetu’s presence.” said Carly Cannell, President of weetu. “As a long-time weetu collaborator, Kevin always embodies a strong vision and astute sense of design. It will be such a value to now have his leadership with us full-time.”

“Joining weetu was an easy decision for me. Their creativity and approach to all their projects reflects thoughtful and progressive design, ” said Kevin Estrada. “And, having the opportunity to, add an architectural component as an extension of weetu’s brand, is something I look forward to. I’ve collaborated with them over the years and they are a forward-thinking group.”

weetu will continue to be headquartered in Chicago housing the company’s day-to-day operations, branding, marketing, and product development divisions. Kevin Estrada will be at the forefront for the architectural divisions of both the New York and the Chicago offices.

About Weetu

weetu is a Chicago-based design firm specializing in architecture and branding. Founded in 2007 on a model of inventiveness, weetu brings together seasoned creative leaders from multiple disciplines and backgrounds to generate new methods, ideas and products as real solutions for real problems. Core to its design is the concept of “collaborative play” fueling weetu’s overall environments and creative processes. It is through this hands-on approach that weetu’s design teams are encouraged to explore ideas and inspirations free of construct or limitations. 

For additional information on weetu please visit www.goweetu.com, e-mail at info@goweetu.com, call (312) 624-9592. Follow us on Twitter @weetu. 

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why do people throw money in holes? Cologne 2010

Upon landing to Cologne, napping and getting settled in, Weetu Carly hit the Gloria Theater with friends Frau Schneider (of The Sustainable Love Corporation) and Irakli for the SMILE Party, featuring DJ's Marc Lansley, Denis Stockhausen, Okinawa 69 and Motor City Drum Ensemble.


Today we went on a walkabout to the Kolumba Museum.
The Kolumba is one of Helen's (Frau Schneider) favorites in her now hometown. The architecture is fantastic, but the exhibit has been the same for a while. We were happy to discover that installations have turned over... and they were so cool. The Kolumba – Archdiocese of Cologne was recently completed by Peter Zumthor. The new building was to conserve the existing pieces of two thousand years of architectural history, while uniting it into a single building: the archaeological excavation finds with the foundations of the earlier Romanesque church, the ruins of the late Gothic Kolumba Church, as well as the Chapel of the Madonna in the Ruins, which was consecrated in 1950.

This is definitely a place where you should take the stairs.


The new architecture is a stunning backdrop to the work and ruins. Simple, yet amazingly detailed. Weetu Carly lusted after the lighting alone. Dario Villalba's La Espera, 1974, was one of the favs. The shadows cast, as it spun in the room, changed with each angle, resembling a peapod to someone in the fetal position.


Another crazy room was an installation by the artist Krimhild Becker. The room allows nature and art to connect where different cultures meet. That ensures that serious & happy; found & thought up things and art & kitsch not be separated from one another. It's playful and astonishing all at the same time. A plastic dinosaur in an atrium with a skull beneath it? Monkey faces and creepy kewpie doll heads? Get some Halloween ideas peeps!


Though most everything is closed on Sunday's in Cologne, we stumbled upon a pretty entertaining flea market. Scales, Fur and Beads dominated the selection. Oddly enough, I could say the same thing after walking into the H & M in Chicago. Though severely tempted by some sunglasses, lace mask and green quilted house frock, no purchases were made. Sorry economy.

Fuentes Oceanas Plaza de Colón = Super cool

Madrid, Spain

A project by: Emilio Carretero Alba


The monumental group formed by the great Waterfall an the two adjacent groups of Caravels are placed on the centre of Madrid. It represents and commemorates Columbus 1st Trip to America. The whole group and the garden is called "Gardens of Discovery" of the Plaza de Colón ("Columbus square"), an amazing free space in the heart of the City.

2009 Hong Kong/Shen Zhen Biennale

My former University of Oregon Arch school buddy, Daniel Wu has a lot going on these days. In lieu of torturing himself in big architectural firms working long hours for pennies post-graduation, he moved to Hong Kong and became a heart throb A-list actor/director. I moved to Chicago and found new meaning in the word "Winter". Um... wise choice Dan.
Last week he shared his latest project, finally pulling from his architectural roots! A collaborative effort with friend Edward Huang, Daniel created a unique bamboo structure for the 2009 Hong Kong/Shen Zhen Biennale. You still got it Wu!
Check out the Pavilion, along with other cool adventures, on his blog at alive not dead.