Not a White Paper on The Future of Work

Wayward Arts Issue No 9 hit the streets in November and weetucarly was one of 40 collaborating contributors invited to provide thinking around the future of work. Check out the issue here and continue the conversation.

It's estimated that by 2020 the number of independent professionals will exceed 70,000,000. With the launch of a new year, it's time to think differently about your business and weetu is here to help. When launched in 2007 by fearless leader Carly Cannell, her mission was to create a vibrant collective of experienced multi-disciplinary professionals to bring new vision to problem solving and design innovation.

Collaboration has been a major weetu ingredient from day 1. So it was a no brainer for Cannell to join up with the Baubub as they were incubating back in 2008. The Bauhub, in their own words, is a "tour de workforce. " With 305 active members and growing, it's a maxi-weetu collective of experienced marketing and design professionals to tackle projects, big and small, anywhere in the world.

"I was excited to be one of the founding members of The Bauhub," says weetucarly, "Scott's vision of the Bauhub was in line with why I started weetu. To have additional partners and collaborators in North America (and beyond) only makes us stronger. It's about putting the strongest team together for our clients to provide superior solutions. The plus side is that as experienced as we all are in various fields, we continue to evolve together and be inspired by one another. It's not a competition, it's a collaboration."

Check out Wayward Arts Issue No 9 here or contact The Bauhub for a printed issue.

LEGAL WEEGLES

When Vivek Jayaram came to weetu to create a personalized marketing promotion that not only speaks to the approach and successes of his practice, Jayaram Law Group (JLG), but also to his sense of humor, personality and interests that have been cornerstones to building his firm; weetu designed a customized card deck representing Vivek’s passion for Chicago and it’s amenities.

Playful, informative and purposeful this promotional package shares with his diverse audience Vivek’s city-wide "favorites" while aspiring to prove that "there's more to Vivek Jayaram than passion for the law."

“Working with weetu was an incredibly valuable and fun experience,” said Jayaram. Adding, “Their ability to fully understand my approach and principals around the practice of law was as impressive as their creativity and skill to craft a smart piece that best reflected me.”

This customized card deck features 4 distinct categories (After Six, Culturae, Epicurean and Leisure) in addition to an accordion fold mini-brochure highlighting JLG client testimonials, case studies and contact information.

About Jayaram Law Group

Vivek Jayaram’s practice areas include business litigation and transactions, domestic and foreign copyright, and trademark.  Underlying his legal work is an interdisciplinary approach that evaluates the potential effects of a transaction or case on the client’s business structure and operational potential.  Working with individuals and corporations of varying size, he has represented clients across industries: technology; healthcare; publishing; software; engineering; real estate development and construction; and the arts.

Photos of tuck boxes by Tyler Mallory

weetu thousand thirteen

Entering into weetu’s sssixth year, it is no surprise that it happens to coincide with the year of the snake. The Snake is the most complex force in the 12-year zodiac cycle and as history tells us the Snake Year is anything but tranquil. 

So after a year that saw the opening of weetu’s NY office extending it’s architectural reach; selection to help lead Chicago into its cultural future; the creation and launch of national message, brand and ad campaigns for some the largest non-profit organizations, the birth of a global design collaboration with Berlin’s own DesignProvocation and the release of weetu’s flatpack “plantlamp” product, 2013 is primed to be a year full of energized projects and inspired accomplishments.

So in other words it’s always best to keep your eye on the snake and, of course, weetu.

Let's Get Cultural, Cultural

FOR IMMEDIATE RELEASE

Weetu to Lead Marketing Campaign for Chicago Cultural Plan Initiative
Branding and Social Media Campaigns to Begin in February

Weetu will helm the social media and marketing outreach for the Chicago Cultural Plan 2012. As the communications component of the City of Chicago’s selected planning team led by Lord Cultural Resources, weetu’s role will be to develop an overall branding campaign to be implemented across social media and traditional marketing channels.

In partnership with Chicago’s Department of Cultural Affairs and Special Events, this plan will deliver a set of recommended initiatives that support the Chicago arts and promote its economic growth while enhancing the city’s reputation as a global cultural destination.

“Weetu is proud to be part of this historical initiative. It’s not often that one gets the opportunity to help shape a great city’s cultural future,” said Carly Cannell, President of weetu. “Our approach throughout this campaign will be in the spirit of Burnham’s ‘make no small plans.’ We want our communications effort to challenge Chicagoans to dream big and take ownership of this cultural plan.”

“We are honored to be working with weetu on this project. Weetu's innovative approach, principles of inclusive public engagement, and leading-edge design emulate the elements we wish to reflect in Chicago's cultural plan,” said Orit Sarfaty, Project Lead for Lord Team.

Gail Lord, co-president of Lord Cultural Resources added, “Chicago is one of the world's leading cultural cities and so we are truly honored to be working with City leadership to plan its even greater cultural future.”

As its first two orders of business, weetu has developed and launched both an overall campaign brand and the social media hub that can be found at www.chicagoculturalplan2012.com.

About Weetu
weetu is a Chicago-based design collaborative specializing in interiors, architecture, marketing and branding. Founded in 2007 on a model of inventiveness, weetu brings together seasoned creative leaders from multiple disciplines and backgrounds to generate new methods, ideas and products as real solutions for real problems. Core to its design is the concept of “collaborative play” fueling weetu’s overall environment and creative processes. It is through this hands-on approach that weetu’s design teams are encouraged to explore ideas and inspirations free of construct or limitations.

weetu – reinventing innovation

For additional information on weetu please visit www.goweetu.com, e-mail at info@goweetu.com, call (312) 624-9592. Follow us on Twitter @weetu.

About Lord Cultural Resources
For more information on Lord Cultural Resources, please visit their website at www.lord.ca.

About the Department of Cultural Affairs and Special Events (DCASE)
For more information visit www.explorechicago.org/DCASE.

Cultural Plan Social Media Links
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