Tuesday, February 8, 2011

don't eat the, uh... blue snow

Wind chills of negative 20 can't stop the progress of some branding maniacs! Today a big, black van full of young looking creatives jumped out with tools and cameras. After their departure, Wee wandered over to investigate only to find these HP logos carved into our snow banks and throughout Wicker Park. Logos were accompanied by emotive slogans such as "everybody shares"... and "everybody feels". Yes, HP, perhaps everybody does... but less on cold days like today.
Wee just wonder why trendy Wicker Park was targeted by HP rather than the preferred cooler, hipper Mac counterpart. Take notice real estate guru's! If Mac was out in Humboldt Park today burning apples into the snow there may be a shift in the housing market.

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