Tuesday, November 4, 2008

WEE know BO

Couldn't we all use a little more Euro-modern? weetu thinks so.

In early 2008, weetu began working with BoConcept's new franchise store owner in Chicago, Francisco Figueroa. Figueroa's vision for this new location was to appeal to Chicago's strong architecture and design community and provide a specialized retail experience.

The store is located in the Clybourn retail corridor, easily accessed by walkers or drivers. weetu worked closely with BoConcept's brand team to ensure that the space met corporate standards, while providing a unique interpretation within the loft environment. Aside from some cool furniture and displays, BoConcept's user friendly specification stations line the main wall while espresso awaits guests in a private back-lit bar area behind the wall for more in-depth consulting.

Weetu's store design contributions infuse a modern Chicago essence with a strong brand aesthetic - creating a new rock'n furniture mecca for Clybourn Avenue.

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